Tag Archives: AR

Address label finds fault with Esquire’s ‘magic’ issue

Yeah so remember when I posted about Esquire’s attempt to re-energize the zine industry with the inclusion of augmented reality tricks hidden within its latest issue?  Well look what we have here.  In order to augment your reality (ie. see Downey Jr. jump around on the page) you need to point a special-coded marker to your computer’s webcam.  It looks like customers are receiving the issue with the address label covering the marker on the cover page!  WTF, indeed.

Esquire has commented on the matter.  And that can be read after the break if you so choose to do so.

[Via Gawker] Continue reading Address label finds fault with Esquire’s ‘magic’ issue

Augmented reality front and center in Esquire’s December issue

Augmented reality in magazines works like this:  You take the magazine, find special (black and white) coded markings, hold said markings up to your computer’s webcam, and voila–you can now interact with your magazine.  In this case, it involves being greeted by Academy Award winner (and brilliant actor) Robert Downey Jr., told jokes by Community’s Gillian Jacobs, and by rotating the magazine in various ways you can change the surrounding environment and clothes worn by actor Jeremy Renner.  Gimmicky, yes, but neat stuff nonetheless.  Will augmented reality tricks save the zine industry?  That’s a debated topic that shall be saved to discuss another day.  This issue of Esquire is on newsstands now.

[Via Engadget]