Disney marketing ‘Tron: Legacy’ with special countdown events and content

Tron: Legacy doesn’t hit theatres until December 17, but that certainly doesn’t mean Disney can’t push all things Tron down our throats until that time.  Starting today Disney will initiate an official 10-week countdown to the film’s release by showcasing various Tron events.  On “Tron Tuesdays” we will be privy to exclusive new video and film content, including behind-the-scenes exclusives, trailers and artwork; they will release across various mediums including television and the Internet.  Also highlighted is “Tron Night: An IMAX 3D Experience”; on October 28 at select theaters a whole 20-plus-minute sneak peek of the movie will be screened for fans.  Tickets for the event will be free and on a first-come, first-serve basis. Update: Order them today right here!  If you happen to be vacationing at Disney California Adventure Park a nighttime street party called “ElecTRONica” featuring visuals and music from the movie will run every Friday, Saturday, and Sunday through April.  And lastly, new Tron merchandise will arrive in stores this month and don’t forget about the Tron: Evolution video game releasing December 7.

[Via Deadline; IGN]

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