Tag Archives: marketing

Sony turns on spectacular 3D projection mapping for marketing purposes

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Creative production houses Studio Output and Marshmallow Laser Feast collaborated on a series of videos for Sony Europe to help advertise the PlayStation Store. Three videos were made for the  “Great Films Fill Rooms” campaign and you can watch them right here! Part 1 of the “Most Insane Immersive Movie Experience EVER” is embedded above, and the others are sitting after the break.

What’s so neat about these videos–besides their spectacular visuals–is that they were all shot in one take in real-time with no post-production alterations and edits. The producers explain how they accomplished this. They took advantage of “‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller. In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.”

Using a Steadicam, PlayStation Move controllers, EyeToy cameras, tangible props, and agile actors in spandex they were able to make the magic happen. Too bad this is all a marketing stint; hopefully it won’t be long before we see something like this promoting the next video game console.

[Via Engadget; Technabob] Continue reading Sony turns on spectacular 3D projection mapping for marketing purposes →

Prepare for the ‘Walking Dead’ zombie invasion, coming to a city near you! [Update: video compilation]

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Can you believe it!?  The highly anticipated TV adaptation of Robert Kirkman’s comic book The Walking Dead is set to premiere this weekend!  To promote the upcoming series premiere, AMC and Fox International Channels have teamed up to stage real live “zombie attacks” in 26 cities around the world over a 24-hour period.  Inspired by the show’s makeup artist Greg Nicotero, hundreds of undead extras will begin the invasion tomorrow, October 26 at daybreak in Taipei and Hong Kong.  After speading the outbreak to major landmarks including the Brooklyn Bridge in New York City, the Lincoln Memorial in Washington D.C., Big Ben in London, the Prado Museum in Madrid, the Bosphorus Bridge in Istanbul, and the Acropolis in Athens, the zombies will end their spree in Los Angeles, just in time for the big LA premiere event.  Look after the break for a full listing of the promotional zombie tour stops.

The Walking Dead premieres this Sunday, October 31 at 9PM on AMC.

Update: Jump after the break to watch an “Invasion Compilation” of the day’s events.  Hundreds of zombies literally roamed cities all around the globe–and they looked very convincing!  Unfortunately no one was harmed in the filming.  Want to see more?  Head over to the FICTheWalkingDead YouTube channel to watch more footage categorized by city and time of day.

[Via THR; IGN] Continue reading Prepare for the ‘Walking Dead’ zombie invasion, coming to a city near you! [Update: video compilation] →

Disney marketing ‘Tron: Legacy’ with special countdown events and content

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Tron: Legacy doesn’t hit theatres until December 17, but that certainly doesn’t mean Disney can’t push all things Tron down our throats until that time.  Starting today Disney will initiate an official 10-week countdown to the film’s release by showcasing various Tron events.  On “Tron Tuesdays” we will be privy to exclusive new video and film content, including behind-the-scenes exclusives, trailers and artwork; they will release across various mediums including television and the Internet.  Also highlighted is “Tron Night: An IMAX 3D Experience”; on October 28 at select theaters a whole 20-plus-minute sneak peek of the movie will be screened for fans.  Tickets for the event will be free and on a first-come, first-serve basis. Update: Order them today right here!  If you happen to be vacationing at Disney California Adventure Park a nighttime street party called “ElecTRONica” featuring visuals and music from the movie will run every Friday, Saturday, and Sunday through April.  And lastly, new Tron merchandise will arrive in stores this month and don’t forget about the Tron: Evolution video game releasing December 7.

[Via Deadline; IGN]

Latest PS3 ads feature Nazis, Joan of Arc [Updated]

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And I thought we had seen the creepiest, strangest ads from Sony already for it’s Playstation 3.

These latest ads feature a “gamer” giving a blood transfusion to a Nazi soldier and a heart transplant to Joan of Arc.  Sony PR, you might have gone a wee bit too far this time.

Update: Apparently this was a “mock campaign” and Sony never officially signed off on these outlandish creations.  Check out what Cristián Lehuedé B., the president of BBDO Chile (the advertisement company behind these ads) has to say on the matter after the break.

[Via Gizmodo]

Continue reading Latest PS3 ads feature Nazis, Joan of Arc [Updated] →

New PS3 slim Japanese commercials are bizarre, the usual

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Sony is known for making such crazy and strange commericals for their Playstation products.  Who can forget one of the original PS3 commercials that featured the scary crying baby doll?  Now the marketing team has done it again for the new PS3 slim.  Check it out above.

[Via Engadget]

CBS & PepsiCo to make video-embedded ads a reality

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The future has arrived, people.  Video advertisements will start to populate your magazines this fall!*  In a joint venture with PepsiCo, CBS will be promoting its fall TV season lineup in the September 18th issue of Entertainment Weekly with an interactive video advertisement.  More specifically, the ad will promote the CBS Monday prime-time lineup and PepsiCo’s PepsiMax soda.  They call it “Monday to the Max.”  This issue will feature the first video ad to appear in print, said George Schweitzer, CBS marketing president.

The battery-powered advertisement is manufactured by LA-based Americhip.  CNET has the details on the technology: “the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord–there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It’s a product that has been in development at Americhip for about two years.”

Advertising Age got the scoop on how it’s going to work: “When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage of [the CBS Monday lineup programs].

*The insert advertisement will only appear to EW subscribers in the New York and Los Angeles areas.  Subscribers from elsewhere and newsstands will receive regular print versions of the ad.  So if you want to be one of the first to witness the potential future of advertising, find a friend who is a subscriber to EW in those areas…or move and become one!

Schweitzer: “It was axiomatic: If you ran an ad in TV Guide, people would watch your program. Not anymore.”  Does this new ad tech seem gimicky?  Yes.  Could it potentially be the future of ads?  Who knows.  Although no pricing was specified, I am sure the decision to use video technology on a battery-powered chip in a magazine did not come cheap.  Let this first try be a test run for marketing companies.  I am interested to see if such a promotional ploy could work.  Be on the lookout this September and decide for yourself.

[Via Gizmodo; CNET; Advertising Age]