The Lexus LF-Ch concept car sports headrest mounts for iPhones.
According to the press release:
“The LF-Ch has four sport seats that feature trim lighting along the cushion’s edge for cabin illumination. Rear passengers can enjoy headrest-mounted iPhone® docking capability for audio and video entertainment. In addition, the LF-Ch has storage in the rear seat armrests for small items such as iPods®, PDAs and cell phones.”
Very cool indeed.