So we all know the story thus far: AT&T has sued Verizon for their “There’s a Map for That” ad campaign.  AT&T claims that Verizon’s beautiful 3G map compared to their dismal 3G map is misleading in more ways than one.  Without going into further detail (because I have already done so here), let’s take a look at VZ’s long-awaited rebuttal:

AT&T did not file this lawsuit because Verizon’s “There’s A Map For That” advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.

DAAAAAMN!  But there’s more:

In the final analysis, AT&T seeks emergency relief because Verizon’s side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T’s confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly.

I’ve said it before and I’ll say it again.  AT&T, stop with the unneccesary lawsuits and start making your cell service better.  If you had created a superior 3G coverage zone in the first place, this discussion would not be taking place.

[Via Engadget]