Tag Archives: commercial

Windows Phone 7: 10 devices, 4 launch hardware partners, 60 mobile carriers in over 30 countries worldwide; coming 10/21 in Europe & Asia, early November in U.S.

Images, News, Technology, Video, , , , , , , , , , , , , , , , , , ,

Today Microsoft CEO Steve Ballmer took the stage in New York City to reveal the final details surrounding the launch of Windows Phone 7.  Microsoft first unveiled their new cell phone operating system in February at Mobile World Congress; next they spotlighted developer support at MIX’10; and most recently they detailed Xbox Live integration.  All there was left to do is reveal launch harware and mobile operator partners and device release dates and pricing.  And that’s exactly what went down today in NYC.

Let’s start with the Windows Phone 7 launch hardware partners and the actual devices you might potentially pick up come this holiday season.  Samsung, LG, HTC, and Dell are collectively bringing ten new devices that will run WP7.  The Samsung Focus (codenamed Cetus) features a 4-inch (480×800) Super AMOLED display, 1GHz processor, 5 megapixel camera with LED flash, and 8GB of onboard storage with microSD expansion up to 32GB.  It’s the thinnest WP7 launch device measuring at 9.9mm (or .3 inches) thin.  It will launch exclusively with AT&T in the U.S.  The Samsung Omnia 7 features the same 4-inch (480×800) Super AMOLED display, 1GHz Snapdragon processor, 5 megapixel camera with LED flash, and 8GB of onboard storage.  It will launch with Orange (France and UK), SFR (France), Movistar (Spain), and Deutsch Telekom on November 8.  The LG Quantum (or Optimus 7Q outside the U.S.) features a 3.5 inch (480×800) display, 1GHz Snapdragon processor, 5 megapixel camera with LED flash, 8GB of onboard storage, a slideout QWERTY keyboard, and it comes preloaded with PlayTo, an app that allows users to wirelessly stream content to DLNA-enabled devices.  It will launch exclusively with AT&T in the U.S. and with Telstra in Australia.  The LG Optimus 7 features a 3.8 inch (480×800) LCD display, 1GHz processor, 5 megapixel camera with LED flash, and 16GB of onboard storage.  It will launch with Telus (Canada), América Móvil (Mexico), Movistar (Spain), Vodafone (Germany, Italy, Spain and UK), and SingTel (Singapore).

HTC is launching five WP7-powered devices.  The HTC HD7 features a 4.3 inch (480×800) display (it’s the WP7 launch device with the largest display), 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with dual LED flash (supports HD 720p video recording), 16GB of onboard memory, built-in kickstand, and it comes preloaded with Netflix, Slacker,  T-Mobile Family Room (a note-taking sharing app), and a T-Mobile TV entertainment app.  It will launch exclusively with T-Mobile in the U.S. in mid-November and with O2 (UK, Germany, Ireland), Movistar (Spain), SingTel (Singapore), Telstra (Australia), and Bouygues Telecom (France) on October 21.  The HTC 7 Surround features a 3.8 inch (480×800) display, 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with LED flash (supports HD 720p video recording), built-in kickstand, and 8GB of onboard storage.  What makes this device standout from all the others is the slideout speaker that features Dolby Mobile and SRS Surround Sound technologies.  It will launch exclusively with AT&T in the U.S. and with Telus in Canada.  The HTC 7 Pro will be the first WP7 CDMA device and will launch exclusively with Sprint in the first half of 2011.  It features a 3.6 inch (400×800) display, 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with LED flash (supports HD 720p video recording), 16GB of onboard storage, and a slideout QWERTY keyboard.  Update: The 7 Pro will arrive in Europe “early next year.”  The HTC 7 Mozart and HTC 7 Trophy are two WP7 handsets that will not (initially, at least) not make it to the U.S. market.  They both feature a 1GHz Snapdragon processor, 576MB of RAM, 8GB of built-in storage, and HD 720p video recording.  Here’s where they differ.  The Mozart features a sleek aluminum unibody construction with a  3.7-inch (480×800) display and 8 megapixel camera with a Xenon flash.  The Trophy, on the other hand, features a slightly larger 3.8 inch (480×800) display and a slightly lesser 5 megapixel camera with LED flash.  The Mozart with launch with Orange (France and UK), Deutsche Telekom (Germany), Telstra (Australia) and the Trophy will launch with Vodafone (Australia, Germany, Spain and UK) and SFR (France).

And finally there’s the Dell Venue Pro.  It features a 4.1-inch (480×800) AMOLED display, 1GHz Snapdragon processor,  5 megapixel camera with flash, and a portrait-designed QWERTY keyboard.  It will launch exclusively with T-Mobile in the U.S.

And that’s a wrap on the hardware discussion.  As you can see, all ten WP7 devices are very similar in terms of internals: the 1GHz processor, the 5 megapixel camera, the 8GB-16GB internal storage, 3.5 inch to 4.3 displays, and the handful of slideout QWERTY keyboard-equipped models.  Through the end of the year, WP7 devices will be exclusive to AT&T and T-Mobile; this leaves a wide gap in the CDMA (Verizon/Sprint) playing field.  By the time Q1 of 2011 rolls around, Microsoft better have deals finalized with the other mobile carriers if they truly want to compete in the competitive smartphone market.  Also, hardware partners will eventually have to up their game with better and differentiating specifications and designs if they want to stay relevant.  HTC is doing a fine job so far with the 7 Surround speaker design the HD7’s large 4.3 inch display.  But for now, the WP7 starting lineup is quite impressive.  The stars are certainly aligning for a successful launch.

In addition to revealing hardware and mobile carrier partners, Microsoft also shared some information regarding software developments.  Though they weren’t specific about the exact number of launch apps for Windows Marketplace, they did show off bunch of promising apps.  They include Twitter, eBay, Fandango, Netflix, Slacker, IMDb, and games such as Tetris, The Sims 3, Monopoly, Need for Speed: Undercover, and The Harvest.  AT&T CEO Ralph de la Vega was on hand to show off the AT&T U-verse app.  The app will be preloaded on all AT&T WP7 devices and will allow users to download and watch TV shows on the go.  If you are already a U-verse subscriber at home, accessing and downloading content off the app is free.  You will have the ability to manage your DVR recordings, access TV guide listings and an On Demand library.  If you are not a subscriber, AT&T will offer a $9.99/month plan to watch TV on the go when WP7 launches wide in November.  (Keep in mind, “live” TV is not available; you are simply downloading content to watch now or later.)  In related news, AT&T has confirmed that Xbox 360 owners will have the ability to use their console as a U-verse receiver starting October 15.  New subscribers can order a $99 Xbox installation kit and a technician will load the software onto the console for you; current subscribers will be forced to pay an extra $55 on top of the $99 installation kit to make the switch from set-top box to Xbox.  And here’s one last software tidbit: Microsoft promises a free software update bringing copy-and-paste functionality to all WP7 devices will be pushed out in “early 2011.”  Update: In a statement Microsoft confirms that public beta software will be available for Mac users to sync “select content” with their WP7 device later this year.  Look after the break for the first two WP7 commercials!

Apple, Google, RIM…it’s on.

[Via Engadget, here, here & here; Quantum image via PhoneArena] Continue reading Windows Phone 7: 10 devices, 4 launch hardware partners, 60 mobile carriers in over 30 countries worldwide; coming 10/21 in Europe & Asia, early November in U.S. →

First promo for ‘Conan’ is here!

Hilarity, Television, Video, , , , , , ,

Today TBS revealed the first TV promo for Conan!  Oh, just watch it!  CoCo returns November 8 at 11PM.

And peek after the break for more Conan O’Brien shenanigans.  He’s been answering fan questions and his response videos are nothing short of hi-larious. Continue reading First promo for ‘Conan’ is here! →

Meet the Move Men

Technology, Video, , , , , ,

To celebrate and promote the launch of PlayStation Move, Norwegian marketing agency Suddenly Oslo have dreamed up the Move Men.  Their mission?  To stalk you on Facebook, crash your party, and entice you to play a video game using the new PlayStation 3 motion peripherals.  Giz makes a good point; don’t these spherical fellas remind you of the creepy “Wii would like to play” dudes from the old Nintendo Wii commercials?

[Via Gizmodo]

A walk across America in stop-motion

photography, Video, , , , ,

One Canon EOS 5D Mark II.  One tripod.  One tape measure.  One protractor.  A couple of friends.  That’s all you need to produce what you see above.  Conscious Minds Productions and director Sam Griffith hired a model and approached Levis (the jeans and clothing company) to pitch an idea to film a person walking across America in stop-motion.  Levis jumped on board and sponsored the shoot.  With over 1.4 million views to date, Levis made a great decision–it’s viral marketing at its finest!  Anyway.. the final product is quite impressive.  The video consists of 2,770 individual still frames, or photographs, bundled together.  The magic of stop-motion and time-lapse photography provide the awesome illusion of movement.  The 14-day shoot and the editing process that followed were extremely tedious and required much patience.  Due to the lack of expensive professional instruments, the team was forced to “MacGyver” their way through it all.  Producer Peter Cote: “We did not have any really expensive instruments to ensure really smooth orbital camera moves.  ‘I created a protractor in Photoshop printed it out and taped a piece of string to it.”  There was a fantastic behind-the-scenes video that accompanied this video on YouTube, but unfortunately it was taken down for some reason or other.  I will be sure to update this space if it pops up again.  Click here to view their their journey in Google Maps.  (Diggin’ the song?  It’s “Home” by Edward Sharpe and the Magnetic Zeros.)

[Via Planet5D; MailOnline]

Gary steps into the 8-Bitinator 2000, comes out a better man

Design, Technology, Video, , ,

In an attempt to promote their laptop line, Toshiba imagined a new marketing campaign focusing on a character named Gary.  In the extended commercial, lab assistant Gary gets “deresolutionized” into glorious 8-bit form after journeying inside the 8-Bitinator 2000.  The best part of the commercial is the fact the 8-bit costume is not a CGI animation; it’s a suit made from over 3,000 hand-cut foam boxes.  After a viewing I find myself pining for an 8-bit version of myself; a Toshiba laptop–not so much.

[Via Gizmodo]

Gary Numan plays hit song “Cars” on cars

Music, Technology, Video, , , ,

Apparently one Platinum DieHard battery can power a cube of lights, a double-stacked keyboard, 24 cars without batteries, and um, Gary Numan.  Watch the ’79 one-hit wonder perform “Cars” on keyboards hooked up to car horns.  He’s aged, hasn’t he?

Over three days in the desert, a team of six engineers worked on 24 cars and removed the batteries from each. Instead, they connected them all together to a central computer and a keyboard. The horns inside the cars were removed and instead an MP3 player was used to tune it. The entire set-up was hooked to one DieHard battery. .. As Numan hit each key on his keyboard, the software turned on the lights and sound for the corresponding car.

[Via Wired]

New Droid X trailer captivates sci-fi lovers

Technology, Video, , , , , , , , , , , ,

The “See You Tomorrow” teaser trailer–erm, commercial–is making its rounds on the ‘Net and TV.  It promotes Verizon’s latest smartphone from Motorola, the Droid X.  The 8-megapixel packin’ 4.3-inch beast of a phone is now shipping for Verizon Wireless customers; $199.99 with a new two-year contract.

Project Natal is ‘Kinect’, 5 casual games leak too (Update: Xbox 360 Slim TBA?)

Images, News, Technology, , , , , , , , , ,

With only a few hours left until Microsoft’s press conference at E3, USA Today managed to get a hold of (and leak) the final name for Project Natal.  It’s called (drum roll please…) Kinect.  Microsoft’s Major Nelson confirms it via Twitter.  A number of casual games have been outed, too.  Kinectimals lets you play with over 20 different virtual animals; Joyride lets you race with your avatars, controller-free of course; Kinect Sports features boxing, bowling, beach volleyball, track and field, soccer and table tennis; Kinect Adventures is a river rafting game with various obstacle courses to flail your arms and legs through; and MTV Games will make Dance Central.  Disney and LucasArts are planned to unveil games featuring characters from their arsenal.  In addition, the LA Times outed four games this morning (including Richochet, River Rush, Obstacle Course, and Living Statue) and spilled that “about a dozen more” Kinect-supported games will be unveiled by other developers during E3.  It look like release date and pricing details will have to wait until tomorrow’s press conference.

Update: What appears to be a legit Italian Microsoft ad is boasting a new slimmer Xbox 360 console.  It was originally spotted at Console-Tribe.  The thirteen second spot lists features like a 250GB HDD, built-in WiFi (woot!), and compatibility with Kinect.  That last sliver of info makes this ad feel all the more authentic.  How could an imposter know about the Natal-to-Kinect transition when news of it just leaked out from USA Today?  Interesting, I know.  Well good news is that we won’t have to wait too long to see if this manifests itself into something tangible.  Look after the break for the commercial.

Update #2: Official press shots of Kinect are out!  So sleek and black and shiny.  Go ahead, take a closer look in the gallery below.

[Via Joystiq, here, here, here & here; LA Times] Continue reading Project Natal is ‘Kinect’, 5 casual games leak too (Update: Xbox 360 Slim TBA?) →

Now this is how you make a beer commericial

Design, Video, , , ,

Canadian ad firm Dentsu, in collaboration with directors Mark Zibert and Gary Thomas, have created the utlimate beer commercial for Japanese beer company Sapporo.  Titled “Legendary Biru”, the commercial/short film was shot on location for over a month in Guangzhou, China.  It takes us on a journey through Japanese culture and the brewing process.  Our Budweiser frogs and horses can’t touch this vertical time-warp through Japanese mythos.