Tag Archives: commercial

Sony Ericsson recruits Kristen Schaal to hilariously hype the Xperia Play

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While the initial run of Xperia Play ads were extremely creepy, these on the other hand are really funny. Sony Ericsson has tapped the talented comedian Kristen Schaal (of Flight of the Conchords fame) to promote the upcoming PlayStation-certified handset. My favorite one resides above, but make sure to click after the break to check out the others. Ads in general suck, but these are totally worth watching. Schaal nails it every time.

[Via Engadget] Continue reading Sony Ericsson recruits Kristen Schaal to hilariously hype the Xperia Play →

Sony Ericsson ad reaches a new level of creepy

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Sony Ericsson’s “PlayStation phone” named the Xperia Play was teased during the Super Bowl and today the smartphone company let out a prequel commercial that goes on to explain how exactly those human thumbs ended up sewed onto the green nubs of the Android mascot. If you thought the teaser was creepy, you ain’t seen nothin’ yet.

[Via Engadget]

Super Bowl XLV commercials

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This shouldn’t be much of a surprise, but #BrandBowl was trending right next to #SuperBowl in the Twittersphere during the big game today.  While the sports-loving percentage of the country kept their minds focused on the Packers and Steelers, the rest of us admittedly didn’t care so much for the game and instead invested our time in watching the commercials placed neatly between timeouts and end of quarters.  As you know, companies spend millions of dollars for a 30-second spot during the most watched (sporting) event on TV.  So how did they fare this year?  All in all they were alright; nothing wildly spectacular caught my attention but they were definitely some stand outs worth mentioning and watching again.  From beer to cars to Doritos, tech, and movie trailers–it’s all after the break for you to peruse. Continue reading Super Bowl XLV commercials →

Motorola takes a bite into Apple with “Goodbye 1984″ advert

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Here’s a sneak peek at Motorola’s flashy Super Bowl ad.  The Motorola Xoom tablet was teased last month and detailed at CES, so now it’s time to build hype before its mid-February release.  The Honeycomb packin’, dual-core processin’, 4G capable tablet is nearly ready to take on Apple’s iPad.  More than that, Moto is going so far to spit on Apple’s “1984” ways (“One authority. One design. One way to work.”) and replace it with ideals including “choice,” “exploration,”and “freedom.”  Gone is a world dominated by Apple and their pesky white iPod buds and ready to take over is a red gaseous planet with a giant M emblazoned on it.  Tablet competition is about to get fierce.

[Via Engadget]

Fringe is about to “re-animate” Friday nights

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Following news that the best sci-fi show on television Fringe is moving to Friday nights, FOX put together this trailer that is all kinds of awesome.  At least we know that the network is willing to push hard for the show to keep it relevant.  The showrunners must be loving this.

Says Dean Norris, Fox senior VP of marketing and special projects: “We are trying to rebrand Friday, and what we’re trying to do with this show specifically is make it kind of like forbidden fruit. We want that teen demographic that might not be our audience right now to say, ‘That this is a show my parents might not want me to watch — but I’m going to watch it, anyway.’”

The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here

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The Lonely Island–aka The Dudes, aka SNL’s Andy Samberg, Jorma Taccone, and Akiva Schaffer–were recently appointed “Creative Directors” for Swedish imported ROKK Vodka.  Apparently they will be “responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce ROKK, the premium priced, freeze filtered vodka.”  Says head Dude Andy Samberg: “Most people ask us to just make videos, but Diageo asked us to be Creative Directors, which sounded fancier. Anyone who’s seen our videos knows we’re fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths.”

Watch the group’s first “ROKK video short” above.  Additional content is expected to hit the ‘Net soon.  Full PR after the break.

[Via PRNewswire] Continue reading The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here →

PlayStation Move is for man-babies

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In collaboration with ad agency Saatchi & Saatchi, Sony has developed a peculiar new advertising campaign for the Latin American market.  In the two commercials Sony is hoping build awareness of the PlayStation, along with the recently released PlayStation Move motion accessory.  All I see are freakishly giant MAN-BABIES.  But here’s how Sony explains it:

“The first commercial…features a baby as a depiction of the emotions that are often associated with the purest form of entertainment. It reminds us of a time when even the smallest actions, sights and sounds can provoke unhinged and constant entertainment.”

Riiight.  Look after the break to watch another commercial starring MAN-BABIES!  Oh Sony, you never fail to awkwardly impress.

[Via PlayStationBlog; Joystiq] Continue reading PlayStation Move is for man-babies →

Windows 7 plays nice with Mac whilst engaging in Avatar Blu-ray session

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Microsoft has finally got it right with their latest Windows 7 ad.  The cutesy animation paired with an Avatar cameo captures an appropriate (albeit bizarre) aesthetic that informs viewers about Windows 7’s Blu-ray playback support in a fun, creative way.  Apple, the ball’s in your court.

[Via Gizmodo]

Kinect TV ads: YOU are the controller.

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Here we go!  Microsoft has officially begun the marketing blitz for Kinect.  At the center of all these commercials is the philosophy that you don’t have to have any previous knowledge of playing video games; you are the controller, so it all comes naturally.  Look after the break for two more ads featuring flailing children in large, brightly lit living spaces plus an extended commercial highlighting Xbox Live with Kinect functionality.

[Via Joystiq] Continue reading Kinect TV ads: YOU are the controller. →

Spy film themed room stars in Anderson/Coppola directed beer commercial

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A young man brings a date home to his a ’60s-era European apartment, replete with a console that controls the lighting, furniture and televisions.  But as she tinkers with the remote controls, the system goes haywire.

The rest will remain a mystery until you mash play above.  It’s a Stella Artois (beer) commercial directed by Wes Anderson and Roman Coppola.

[Via Gizmodo; AdInfo]