The list includes “the eyeborg,” “the levitating mouse,” “the AIDS vaccine,” teleportation, and “controller-free gaming” (read: Microsoft’s Project Natal for Xbox 360).
Check out all 50 inventions here.
[Via Time]
Tag Archives: magazine
Augmented reality front and center in Esquire’s December issue
Augmented reality in magazines works like this: You take the magazine, find special (black and white) coded markings, hold said markings up to your computer’s webcam, and voila–you can now interact with your magazine. In this case, it involves being greeted by Academy Award winner (and brilliant actor) Robert Downey Jr., told jokes by Community’s Gillian Jacobs, and by rotating the magazine in various ways you can change the surrounding environment and clothes worn by actor Jeremy Renner. Gimmicky, yes, but neat stuff nonetheless. Will augmented reality tricks save the zine industry? That’s a debated topic that shall be saved to discuss another day. This issue of Esquire is on newsstands now.
[Via Engadget]
New Yorker cover is simple, says so much
Marge Simpson in Playboy..revealed!
Remember that cover image of Marge Simpsonon the latest issue of Playboy? If there were any doubters that it was a fake they will be silenced today. Marge Simpson’s pictorial has been revealed. In addition to the–..hrm..I’m not sure how to describe it..–photo above, be sure to check out the gallery below for the others.
If you like what you see, the November issue of Playboy Magazine is out on newsstands now.
[Via FameCrawler;Reelloop]
The only way to save magazines is to bring them to life
Photographer Alexx Henry and his team have created this video to show how creating a “living portrait” could be created and designed in a not-so-distant future. Here Henry is photographing triathlete Chris Lieto using the RED One and the Canon 5D Mark II cameras for Outside Magazine. With the newspaper and magazine industries slowly losing the battle against the Internet for providing news, pictures, and other content, animating text and images in these mediums might be the only way to save them from extinction.
[Via Gizmodo]
Meet Esquire’s Sexist Woman Alive, Kate Beckinsale
In what is a surprise turn of events, Esquire has decided to name the beautiful Kate Beckinsale this year’s Sexist Woman Alive. After filming and shooting Megan Fox with a 3K RED One camera for a photoshoot last May, director Greg Williams hinted at using an upgraded 5k Red Epic camera to shoot the Sexiest Woman Alive. This hint misled me to believe that Megan Fox would be shot again, this time for the special shoot. Today Esquire has released the photoshoot video, directed by Greg Williams, of actress Kate Beckinsale. And damn does she look good in super-HD. The 5K RED Epic camera allows the photographer to shoot video in high definition and then choose specific frames to print for the magazine cover and story. Congratuations, Beckinsale. We all look forward to picking up the Sexiest Woman Alive edition of Esquire this November.
[Via Esquire]
“Eauphorisch”
“Eauphorisch” by Isabel Neumair. Tush Magazine.
Check out the gallery below for more images.
[Via KanyeBlog]
Esquire’s Sexiest Woman Alive 2009 tease
Oh, there’s nothing to doubt here. IT’S MEGAN FOX.
Remember that video I posted a while back? Yeah, that one. Esquire shot Megan Fox’s cover shoot with a RED One video camera rather than a digital camera. This allows for extreme detail and produces amazing results for stills. Photographer Greg Williams is shooting the sequel with “the first-ever Red One camera outfitted with the Epic 5K Mysterium-X Sensor.” And if you thought the first video/photo shot was blazing hot, you haven’t seen anything yet. This upgraded RED One camera shoots at four-times HD!
For now, peek at the gallery below for two exclusive stills from the photo shoot. Check back here for the full video and Esquire‘s official announcement of Sexiest Woman Alive this October. Chyeah!
[Via Esquire]
Megan Fox does it again
Happy Birthday, MJ
Artist KAWS teamed up with Interview Magazine to make this MJ cover. He would have turned 51 years old on August 29.
[Via KanyeBlog]
CBS & PepsiCo to make video-embedded ads a reality
The future has arrived, people. Video advertisements will start to populate your magazines this fall!* In a joint venture with PepsiCo, CBS will be promoting its fall TV season lineup in the September 18th issue of Entertainment Weekly with an interactive video advertisement. More specifically, the ad will promote the CBS Monday prime-time lineup and PepsiCo’s PepsiMax soda. They call it “Monday to the Max.” This issue will feature the first video ad to appear in print, said George Schweitzer, CBS marketing president.
The battery-powered advertisement is manufactured by LA-based Americhip. CNET has the details on the technology: “the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord–there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It’s a product that has been in development at Americhip for about two years.”
Advertising Age got the scoop on how it’s going to work: “When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage of [the CBS Monday lineup programs].
*The insert advertisement will only appear to EW subscribers in the New York and Los Angeles areas. Subscribers from elsewhere and newsstands will receive regular print versions of the ad. So if you want to be one of the first to witness the potential future of advertising, find a friend who is a subscriber to EW in those areas…or move and become one!
Schweitzer: “It was axiomatic: If you ran an ad in TV Guide, people would watch your program. Not anymore.” Does this new ad tech seem gimicky? Yes. Could it potentially be the future of ads? Who knows. Although no pricing was specified, I am sure the decision to use video technology on a battery-powered chip in a magazine did not come cheap. Let this first try be a test run for marketing companies. I am interested to see if such a promotional ploy could work. Be on the lookout this September and decide for yourself.
[Via Gizmodo; CNET; Advertising Age]
Good morning, Megan Fox.
Esquire magazine shot actress Megan Fox for its June 2009 issue. This was the first magazine photoshoot to be shot using video. Photographer Greg Williams shot the cover still with the 4K RED One video camera. Hot stuff. Be sure to check out Megan Fox in action this summer in Transformers 2: Revenge of the Fallen, opening June 24th.
Image of the RED One, photoshoot video link (!), and full cover story with pictures posted after the break. Ah hell, here’s the link: Megan Fox Esquire Video Shoot